内容摘要：Mr Stancombe added: "Even now it still blows me away that so many people know about it and you're getting messages from the prime minister."

Mr Stancombe added: "Even now it still blows me away that so many people know about it and you're getting messages from the prime minister."

As a result, it can turn around products in a matter of weeks.More basic fashion staples are produced with longer lead times in countries like Vietnam and Bangladesh.

Logistics and data are other factors behind its success. Every piece of clothing is packaged and despatched from its distribution centres in Spain, as well as one in the Netherlands."What is absolutely critical is the level of accuracy," says CEO Mr Maceiras."It's something that allows us to make the right decision in the last possible minute, in order to assess properly the appetite from our customers, in order to adapt our fashion proposition to the profile of our customers in different locations."

In other words, getting the right products to the right shops.At HQ, product managers then receive real-time data on how clothes are selling in stores worldwide, and – crucially – feedback from customers, which is then shared with designers and buyers, who can adjust the ranges along the season according to demand.

Unlike some other High Street rivals, it only discounts when it stages its twice-yearly sales.

But is Zara starting to lose its shine after posting slower sales growth at the start of this year?A council has been given almost half a million pounds by the government to tackle homelessness and rough sleeping in the area.

Cannock Chase Council has been awarded £478,251, which Councillor David Williams described as a "significant uplift" from last year's funding of £367,606.Councillor Williams said: "I think that reflects the rise in pressure and this funding forms part of the government's £1bn commitment to ending homelessness."

The funding has come from the government's homelessness and rough sleeping funding for 2025/2026.A report to the Labour-run council's cabinet said activity to tackle the issue included prevention, relief and staffing activities, alongside temporary accommodation.