内容摘要：The head teacher said his no-phones request was an attempt by the school to "resurrect the joy of conversation back into the community".

The head teacher said his no-phones request was an attempt by the school to "resurrect the joy of conversation back into the community".

Videos of such experiences have millions of views online, with fans essentially advertising to each other - the same applies to the Sonny Angel unboxing trend.Melissa Symonds, executive director of toys at analysts Circana, thinks social media is playing a big role in toy advertising and sales.

"Millions of people are watching social media," she says."They're rediscovering old favourites and even brands that are becoming involved in the current trends are starting to drive footfall through awareness on social media."Twenty-two-year-old Jessica buys Jellycats frequently and has built up a collection worth over £1,000, which she posts about on TikTok.

"On payday I treat myself to one or two, and a few more through the month," says the sales assistant from Ipswich."When I've had a bad day and I know a Jellycat is on its way, I look forward to seeing it in real life and adding it to my overflowing shelf."

She likens the soft toys to Ty Beanie Babies, one of the biggest toy trends of the 1990s.

"I feel like the fun of collecting and displaying the two are similar."Nurdles are balls of plastic resin used in plastics production. They are not toxic but can present a risk to wildlife if ingested, according to HM Coastguard.

One crew member of the Solong is missing and presumed dead. The captain of the cargo vessel has been charged with gross negligence manslaughter.Mr O'Callaghan said aerial surveillance had confirmed the presence of the nurdles in the water and some on the shore between Old Hunstanton and Wells-next-the-Sea in Norfolk.

Retrieval had started, with specialist counter-pollution teams sent to help, he added.Calum Duncan, head of policy and advocacy at the Marine Conservation Society, said: "We're deeply concerned about nurdles washing up along the Wash, a vital internationally important protected area for birds like waders, wildfowl, gulls and terns."