While filming for the BBC series, Sam said: "Mum and I are very close - we often think or say the same things.
"We think Brainish can solve the problem of consciousness as we know it," Lenore tells the BBC. "AI consciousness is inevitable."Manuel chips in enthusiastically with an impish grin, saying that the new systems that he too firmly believes will emerge will be the "next stage in humanity's evolution".
Conscious robots, he believes, "are our progeny. Down the road, machines like these will be entities that will be on Earth and maybe on other planets when we are no longer around".David Chalmers – Professor of Philosophy and Neural Science at New York University – defined the distinction between real and apparent consciousness at a conference in Tucson, Arizona in 1994. He laid out the "hard problem" of working out how and why any of the complex operations of brains give rise to conscious experience, such as our emotional response when we hear a nightingale sing.Prof Chalmers says that he is open to the possibility of the hard problem being solved.
"The ideal outcome would be one where humanity shares in this new intelligence bonanza," he tells the BBC. "Maybe our brains are augmented by AI systems."On the sci-fi implications of that, he wryly observes: "In my profession, there is a fine line between science fiction and philosophy".
Prof Seth, however, is exploring the idea that true consciousness can only be realised by living systems.
"A strong case can be made that it isn't computation that is sufficient for consciousness but being alive," he says.It also follows Kylie Jenner, who sold a stake of her cosmetics company in 2020 to Coty for $600m, and Selena Gomez's Rare Beauty line, which earned her a place on the Bloomberg billionaire index last year.
Overall in 2023, celebrity beauty brands generated more than $1bn in sales in 2023, according to a Nielsen IQ report.Ms Bieber is the daughter of actor Stephen Baldwin and niece of actors Alec, William and Daniel Baldwin. She had her first child with her husband last year.
In an interview for a Vogue cover story published before the announcement of the deal, she said the success of the Rhode brand had been a surprise."In my wildest dreams, it's already gone beyond what I would've hoped for," she said.