It was only briefly mentioned by Press Secretary Karoline Leavitt in a gaggle with reporters on Monday, and not at all during briefings at the White House and State Department on Tuesday.
The solution Mr Bauer is backing is free trade. No tariffs. But you'd expect him to say that, given that France and Europe run a big trade surplus with the US when it comes to wines and spirits.More surprising, perhaps, is the opinion of his American competitors in California and Oregon who, you might think, would be cracking open something a bit special to celebrate.
"This looks horrible from our perspective. We don't like it one bit," says Rex Stults, vice-president of industry relations at Napa Valley Vintners, which represents 540 wineries in the sunny slopes of California's most famous wine region."Wine is an international product. Even here in the Napa Valley, our wineries primarily get their corks from Portugal, and their oak barrels, a key component in winemaking, from France.Mr Stults adds: "They're already expensive and the potential is that they will get more expensive."
Also, trade wars cut both ways. He says the tariffs announced against Canada are having a devastating impact on US wine exports."Canada is the most important export market for California wines, and one of the top export markets for Napa Valley wines. Right now, there are zero Napa Valley wines on the shelves of stores in Canada.
"They've removed all American alcohol beverage products from their store shelves!"
Mr Stults adds: "We just want to compete on an even playing field with our friends and neighbours all over the world. That's our ask and that's our hope."But the Chinese side prefers agreements to be done at a lower level first before they reach the desk of the president.
Last week, Trump announced the US would double its current tariffs on steel and aluminium from 25% to 50%, starting on Wednesday.Speaking at a rally in Pittsburgh, Pennsylvania on Friday, Trump said the move would help boost the local steel industry and national supply, while reducing reliance on China.
Fashion brand The North Face and luxury jeweller Cartier have become the latest retailers to report having customer data stolen in cyber attacks.North Face has emailed some customers saying it discovered a "small-scale" attack in April this year.