The merchandise in Singh's stores, includes accessories popularised by Punjab's music stars, such as versions of Phulkari turbans worn by Dosanjh, Kanda pendants that were first popularised by veteran Bhangra artist Pammi Bai. Singh himself owns turbans in more than a 100 shades.
The ruling party's Kim Moon-soo, who served in Yoon's cabinet as labour minister, has emphasised raising birth rates by offering more financial support to parents.But many women say rising costs are not the only obstacle. And that most politicians don't address the deeper inequalities - which make it hard to balance a career and family - that are making so many women reconsider the usual choices.
The Ministry of Gender Equality and Family, which Yoon had wanted to shut down, has also re-emerged as a sticking point.Lee has vowed to strengthen the ministry, while Kim says he will replace it with a Ministry of Future Youth and Family.The ministry already focuses on family services, education and welfare for children. Just under 7% of its total funding, which is about 0.2% of the government's annual budget, goes towards improving equality for women. But Prof Go says the ministry was "politicised by Yoon and has since been weaponised".
"The ministry itself is not huge but it's symbolic… abolishing it would show that gender equality is unimportant."It's also the target of a third candidate, 40-year-old Lee Jun-seok, a former leader of Yoon's party, who has since launched his own Reform Party.
Although trailing Kim in polls, Lee Jun-seok has been especially popular with many young men for his anti-feminist views.
Earlier this week, he drew swift outrage after a presidential debate in which he said: "If someone says they want to stick chopsticks in women's genitals or some place like that, is that misogyny?"She said 100 children who used to sleep in a Quranic school two blocks from her house "all got washed away".
"It was a painful sight for me. The children cried for help, but no one could do anything. As their cries got louder, their building sunk and flowed away."Her son, Saliu, has been left homeless and broke.
"I lost at least $1,500 to the floods. It was the proceeds from the sale of my farm produce the previous day. I contemplated going back into the room to get it, but the pressure of the water scared me," he said."I also lost eleven bags of groundnuts and seven bags of beans. My wife and I couldn't pick anything from our room. But I am grateful we made it out on time. There were so many dead bodies in the water."