内容摘要：The shooting and building game technically has multiple game modes. But its online battle royale is by far its most popular feature, where up to 100 players compete to be the last one standing.

The shooting and building game technically has multiple game modes. But its online battle royale is by far its most popular feature, where up to 100 players compete to be the last one standing.

"Many companies have tried live shopping but it simply doesn't scale," says Sucharita Kodali, retail analyst at Forrester Research."Maybe it works in China where they don't have the same kind of store density we have in the US, where it's better for consumers to go and try something on rather than watch a host try on a piece of clothing," she adds.

Jonathan Reynolds, academic director of the Oxford Institute of Retail Management, University of Oxford, also highlights that the Chinese market is different."In China, so-called key opinion leaders (KOLs) like Li Jiaqi, the so-called 'Lipstick King, are well established," he says."Li has carefully built his personal brand to demonstrate his expertise and build consumer trust. KOLs are also working within much more sophisticated platform ecosystems," Mr Reynolds explains.

Even Ms Krakora admits that not all products work on a live shopping stream.For example, she prefers to shop for jeans in-person. "I'm tall, and I have specific cuts of jeans that I wear," she says, "and there are tried-and-true styles and brands I like."

Bruce Winder, a retail analyst in Toronto, also says that for some shoppers, the convenience of live shopping might be too attractive.

"Consumers may get addicted to the show or channel... and some consumers may not be able to stop watching and spending as they get caught up in the moment," he adds.and the World Anti-Doping Agency described it as a

Speaking in November, Brent J Nowicki, the executive director of World Aquatics, said it was, adding that those who took part should be banned from sport for life.

Jane Rumble, chief executive of UK Anti-Doping (Ukad), told BBC Sport: "We are really, really concerned by this concept."It flies in the face of everything Ukad stands for and it flies in the face of fair play.