内容摘要：Aside from the debate around the value of their advice, there are also wider concerns about security and privacy, and whether the technology could be monetised.

Aside from the debate around the value of their advice, there are also wider concerns about security and privacy, and whether the technology could be monetised.

But live shopping acts as a quicker shortcut from buyer to product, especially in the era of one-click purchases, made popular by online retailers such as Amazon.Also, as younger generations increasingly cut the cord and can't access cable TV, shopping channels don't hold the same relevance as they once did.

It's estimated the live shopping market has reached $32bn, with the most active sectors being fashion, cosmetics and collectibles.A 2024 survey from digital commerce platform VTEX found that 45% of US consumers have browsed or purchased from live shopping events in the past 12 months.Guillaume Faure, chief executive of LiveMeUp, which provides live shopping video software, remembers when interest in live shopping surged.

"When Instagram introduced Reels, and when YouTube launched Shorts, we saw live shopping really take off."He's noticed the popularity of tutorials and how-to videos in live shopping events, such as how hosts can teach shoppers how to apply a certain type of make-up, or arrange a variety of flowers to deliver the most evocative bouquet.

However, some analysts think that live shopping is likely to have a limited appeal.

"Many companies have tried live shopping but it simply doesn't scale," says Sucharita Kodali, retail analyst at Forrester Research.The heatwave is most intense off the west coast of Ireland as well as pockets off the coasts of Cornwall and Devon, according to scientists at the National Oceanography Centre and the Met Office.

Sea temperatures in April and the first half of May were the highest recorded during those months since monitoring began 45 years ago.Climate change is causing oceans to warm around the globe and is making marine heatwaves like this one more likely.

Scientists expect"It's super intense at the moment. The marine heatwave has really soared this week," says Dr Ségolène Berthou at the Met Office.