Olympics

Scoreboard. Tennis recruits TikTok as it chases the next wave of fans

时间:2010-12-5 17:23:32  作者:Analysis   来源:Cricket  查看:  评论:0
内容摘要:Thousands of right-wing Israelis have marched through occupied East Jerusalem to celebrate Israel’s occupation of the city in 1967 following the Six-Day War.

Thousands of right-wing Israelis have marched through occupied East Jerusalem to celebrate Israel’s occupation of the city in 1967 following the Six-Day War.

The sophisticated messaging strategy employed by the Directorate of Communications – blending traditional and digital media – has brought the reality of Israel’s disproportionate use of force and the suffering of Palestinian civilians to the attention of the world. It reinforces President Erdogan’sto press Western governments and the broader public to live up to their own professed values.

Scoreboard. Tennis recruits TikTok as it chases the next wave of fans

In coordination with Turkiye’s diplomatic response, the directorate has ensured that social media and other online platforms – where most people now consume news – cannot be turned into accomplices to genocide. It has done so by producing a wide range of cultural materials, including books, films,, and other public events. These gatherings are not merely intended to bear witness; they serve as a reminder of the moral responsibility that falls upon all of us. A prominent example of Turkiye placing truth in the service of justice was the compilation and dissemination ofdocumenting evidence of Israel’s crimes – an effort that has proven instrumental in supporting the case at the International Court of Justice.

Scoreboard. Tennis recruits TikTok as it chases the next wave of fans

Turkiye holds the conviction that the era of outdated paradigms – those that prioritise the narrow interests of hegemonic powers – has come to an end. A new international order must be built on the foundation of upholding the rights and dignity of all people, especially the powerless. To this end, the Directorate of Communications has amplified the voices of Palestinian victims, particularly children, giving them a platform to speak truth in international forums and to express themselves through cultural initiatives such as the Bulletproof Dreams exhibition in Istanbul.Turkiye’s consistent and early moral leadership on Gaza has kept the crisis on the global agenda and helped shape international awareness – creating the conditions in which Western leaders have begun to take hesitant steps away from their prolonged silence. After months of inaction, the United Kingdom, France and Canada have now called on Israel to “stop its military operations in Gaza,” facilitate humanitarian aid into the strip, and pledged “concrete actions”, should Israel fail to comply. The UK has since suspended trade negotiations with Israel, imposed sanctions on violent settlers in the West Bank, and issued its strongest condemnation yet of Israel’s “morally unjustifiable” actions and “monstrous” public threats to ethnically cleanse Gaza.

Scoreboard. Tennis recruits TikTok as it chases the next wave of fans

This shift in tone from Western governments is welcome, albeit limited and long overdue. Rhetorical change must be followed by concrete action and a fundamental shift in policy – otherwise, it will remain hollow. The time for timid diplomacy has long passed. What is needed now is a coalition of conscience: nations bold enough to align their values with decisive action, and leaders prepared to trade comfort for courage. Justice will not arrive on its own; it must be delivered by those brave enough to lead.

Should they fail, they must understand that millions of children – the very ones asking, “Why are you silent?” – will continue to hold them accountable. Each day of delay in confronting Israel’s genocidal government brings further crimes against Palestinians: more lives lost in Gaza, more homes torched in the West Bank. This failure not only deepens Palestinian suffering but also does a grave disservice to the Israeli people, many of whom yearn for a new and just leadership.As a girl, when Srimathi Mallika Kaluarachchi would go to the cinema with her family, and a man on the screen would hit the character played by superstar Malini Fonseka, Kaluarachchi would cry.

Then she would turn to her father in desperation. “We used to scream at the screen, telling our father to save her,” Kaluarachchi, now 68, recalled. “That was how much we loved her.”On Monday, Kaluarachchi joined thousands of fans in bidding a final goodbye to Fonseka, who died on May 24 at the age of 78 while receiving treatment in hospital. Neither Fonseka’s family nor the hospital has publicly revealed the nature of her illness. One of the country’s most popular actresses, Fonseka was widely regarded as the queen of Sri Lankan cinema.

She was cremated with full state honours, as fans dressed in the mourning colour of white flocked to Colombo’s Independence Square to catch a glimpse of her coffin before she was cremated. Songs from Fonseka’s films were played while a projector drone flew above the crowd, displaying a montage of scenes from across her career.Describing Fonseka as “a true icon of Sri Lankan cinema whose grace and talent inspired generations”, Sri Lankan President Anura Kumara Dissanayake said that “her legacy will forever shine in our hearts and on our screens”.

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