A 2017 law passed under the last Trump administration held the cap at $10,000 and was designed to make room in the federal budget to allow for tax breaks elsewhere.
He also argues for programmes that reflect "our shared values and national conversation". Would a US-based streamer have chosen to make Mr Bates v the Post Office (ITV), for example, or 'Wolf Hall' (BBC) or 'It's A Sin' (Channel 4) – stories that are uniquely British and reflect who we are?Backing producers to take risks is, says Lord Hall, "exactly what the BBC should be doing – but of course [it] has been doing less because the licence fee has been consistently cut".
Ultimately, the American streamers are here to stay; they're spending billions and their UK operations are often led by British executives who are supportive of Britain's public service broadcasting scene.I have also picked up a sense from those inside Netflix that the company is often used as a battering ram to persuade the government that the UK's traditional broadcasters need more protections.Some have also been critical of the BBC for, as they see it, wanting everything on its own terms: "'We want you to give us your money for co-productions, but the BBC will make all the creative decisions'," is how one insider put it to me, unfairly or not.
In 2018, Netflix CEO Ted Sarandos was invited to the BBC's New Broadcasting House in London. Invitees recall that he talked warmly about how influential the BBC's iPlayer had been to the success of Netflix, describing how impressed he had been by a piece of kit that had got British viewers used to getting their video on demand.With more than 17 million Brits now subscribed to Netflix, there is a certain irony to that.
Today, as the BBC's Director General Tim Davie starts to position the BBC ahead of the renewal of the corporation's charter after 2027, the TV landscape is changing fast. And the challenges are clear.
Lord Hall tells me: "Our lives will be enriched by having not only what the streamers can offer, but also what the public service broadcasters can bring. It's unthinkable not to build on what the BBC and others can deliver".In the old days, retailers released just two main collections a year, Spring/Summer and Autumn/Winter. For decades, most chains have outsourced manufacturing to lower-cost factories in the far east with the clothes arriving up to six months later.
Zara went against conventional wisdom by sourcing a lot of its clothes closer to home and changing products much more frequently. That meant it could respond much faster to the latest trends and drop new items into stores every week.Just over half of its clothes are made in Spain, Portugal, Morocco and Turkey. There's a factory doing small production runs on site at HQ, with another seven nearby, which it also owns.
As a result, it can turn around products in a matter of weeks.More basic fashion staples are produced with longer lead times in countries like Vietnam and Bangladesh.