"Sometimes it might take years working with a player, other times you get a eureka moment and that can advance a player's game hugely," the engineer said.
The mother and daughter's love of socialising over pastries and breads runs in the family."Both my great-grandpa and my great-great-grandpa had their own Italian cafes. My great-great-grandpa's cafe was in Llanelli and was called Sartori's," said Louise, 48.
The pair admitted there was "no limit" on how far they would travel to sample a delicacy.Jess said she recently drove more than an hour to one bakery just to buy a sandwich."We're going to Marrakesh [in Morocco] in a couple of weeks and the first thing that I've looked at is the eateries," she added.
At Pettigrew Bakery in Cardiff, David Le Masurier's team bakes and sells "thousands of pastries a day" to consumers like Jessica and Louise.David said he had "absolutely" seen bakery tourism positively impact his business, with international travellers building food spots into their trips, influenced by online trends and viral dishes.
"They have done their research. They've gone onto social media, they've seen images. They've read reviews. They're getting tips off TikTok," he said.
"People are literally walking in with their phones, particularly if English isn't their first language, and they're holding up pictures or showing us reels and saying: 'I want this'.""But I knew the words. It was all just the most surreal thing, like you actually can't explain, it's so weird."
For Sally, it was a dream come true to see her little boy singing with the family's hero."I describe it as the happiest day of my life, and I apologise to my husband that it's not our wedding day," she said.
"Bruce Springsteen, singing with my son, the happiest day of my life."It has been 50 years since the American singer first performed in the UK, giving his new Born To Run album its European premiere.