Even as these challenges ground Naga farmers and entrepreneurs in reality, their dreams are soaring.
And while the Nagaland government maintains that exports have been steadily growing, entrepreneurs tell a different story. Vivito Yeptho, who co-owns Nagaland Coffee and became the state’s first certified barista in 2018, said that their last export of 15 metric tonnes (MT) was in 2019, to South Africa.Still, there are other wins to boast of.
In 2024, the state registered its highest-ever production at 48 MT, per state department officials. Yeptho said Nagaland Coffee alone supplies 40 cafes across India, of which 12 are in the Northeast region. And Naga coffee is already making waves internationally, winning silver at the Aurora International Taste Challenge in South Africa in 2022 and then gold in 2023.“To aim for export, we need to be at least producing 80-100 MT every year,” Yeptho told Al Jazeera.But before aiming for mass production, entrepreneurs said they still have a long way to go in improving the quality of beans and their post-harvest processing.
With a washing mill and a curing unit in his farm, where he grows both Arabica and Robusta varieties, Yanthan’s Lithanro brand is the only farm-to-cup institution in the state. He believes farmers need to focus on better maintenance of their plantations, to begin with.“Even today, the attitude is that the plants don’t need to be tended to during the summers and monsoon season before harvest (which starts by November),” Yanthan told Al Jazeera. “But the trees need to be constantly pruned to keep them within a certain height, weeding has to be done and the stems need to be maintained as well.”
Even as these challenges ground Naga farmers and entrepreneurs in reality, their dreams are soaring.
Humtsoe hopes for speciality coffee from Nagaland to soon beElon Musk has claimed a turnaround in Tesla sales after a slump even as Starlink, the internet service provider that he owns, is growing.
Elon Musk has said he is committed to staying on as Tesla’s CEO for at least another five years, weeks after the electric vehicle maker’s chair dismissed reports that the board had approached executive search firms about finding his successor.Having reasonable control of Tesla was the most important factor in staying on as head of the company, Musk said on Tuesday at an economic forum in Qatar.
“Yes, no doubt about that at all,” Musk said in response to a question on whether he planned to stick around as Tesla CEO.Earlier this month, Tesla chair Robyn Denholm denied a Wall Street Journal report that said board members had reached out to several executive search firms to find a replacement for Musk.