内容摘要：She said it was not, however, necessarily what customers actually wanted.

She said it was not, however, necessarily what customers actually wanted.

More recently, the yellow tinted glasses worn by singer Badshah; the baggy hoodies sported by Yo Yo Honey Singh; and AP Dhillon's Louis Vuitton bombers and Chanel watches have been hugely popular with Punjabi youth.But even though their influence was significant, it was restricted to a region. Dosanjh and a few others like him, however, have managed to mount it to a global level, their style speaking to both the Sikh diaspora as well as a broader audience. For instance, the t-shirts, pearls and sneakers Dosanjh wore to his world tour last year were sold out in a matter of hours. Dhillon's style statements at Paris Couture Week have created aspiration among Punjabi youth.

Cultural experts say that this reinvention, both in music and fashion, has its roots in Western pop-culture as most of the artistes live and perform in the West."Punjabi men are inventive. The region has been at the forefront of fusion, it believes in hybridity. This is especially the case with the Punjabi diaspora - even when they live in ghettos, they are the showmen [of their lives]," says art historian, author and museum curator Alka Pande.Over the years, as the Punjabi diaspora community grew, a new generation of musicians began mixing modern hip-hop sounds with elements of traditional Punjabi aesthetics.

Their distinct style lexicon - of gold chains, faux fur jackets, plus-sized accessories, braids and beards - went on to spawn media articles, books and doctoral theses on South Asian culture.The coin dropped instantly back home in Punjab, which absorbed logo fashion like a sponge when luxury brands arrived in the 2000s. For Punjabis - who are largely a farming community - it was an aspirational uprising, symbolic of how success and prosperity should look.

"It symbolised the movement of the Punjabi identity from a farmer to a global consumer," says acclaimed singer Rabbi Shergill.

Arguing that performers, like everyone else, are a product of their times, Shergill says these impulses are "a response to the hyper capitalist world".But last week he wrote on social media that he was pushing his deadline back to 9 July, after a "very nice" call with Ursula von der Leyen, the European Commission chief.

Two bridges have collapsed overnight in separate incidents in Russian regions bordering Ukraine, killing at least seven people and injuring dozens more.State media said the collapses were being probed as "acts of terrorism".

A road bridge came down in Bryansk, bringing several heavy trucks onto a moving passenger train late on Saturday, the regional governor said.At least seven people were killed and at least 71 were injured, Governor Alexander Bogomaz said.