—because he'll be playing with his favorite people!

Over the last decade, Anderson deftly established himself as a generational wunderkind, maneuvering between his own label and Loewe while crafting clear narrative threads between the two. Now, the move from the brand that he radically transformed up to the helm of LVMH’s crown jewel places him firmly in the company of industry greats. If anyone in the current creative director market is up for such a task, Anderson certainly seems like the right fit.In 1912, the first influencer cancellation took place. (Well, unless you count Marie Antoinette’s.) Lady Duff-Gordon, a socialite and designer of the line Lucile, survived the sinking of the

but was rumored to have bribed the lifeboat’s crew not to save as many people so she could make it to safety. When she reached dry land, a trial ensued, with many of her Lucile-wearing stans in the audience.By those standards, today’s influencer scandals—like this winter’s tempest around Swedish influencer and Djerf Avenue designer Matila Djerf’s—pale in comparison. But that story is proof that influencers have always been around in some form, and that their role as social lightning rods is nothing new. And with so many influencers now not just promoting, but designing, brands, it’s a markedly strange time for the industry. While in the past, a celebrity or model’s behavior could sink an endorsement deal, what happens when the spokesperson themselves also owns the means of production, so to speak?

“Any time you put a name on a label, whether it is an influencer brand or a designer’s name, you risk that individual running into reputational issues and harming the brand in some way,” says Susan Scafidi, the academic director of Fordham’s Fashion Law Institute. While influencers are using their vast followings to leverage their own brands, that following is “built on shifting sand. There is always a danger that something will happen and the whole sandcastle will crumble.”To avoid that “key person risk,” as it’s known in the business, there are a few ways to future-proof an influencer-led brand. Some investors will ask for a “morals clause.” Says Scafidi, “It sounds very 19th-century, but it is about reputation.” She always recommends to emerging designers that they create some sort of separation between the personal and the professional. For example, not making the name on the label their own, and maintaining separate social media accounts.

At the same time, “we want someone to follow who isn’t just a generic company without a face. So we’re basically dealing with a double-edged sword,” she says. “On the one hand, a great influencer with a personal touch and appeal to followers is brilliant marketing. On the other hand, humans are fallible.”

Which explains why several brands founded by influential people, like. There are so many new items for summer.

Recently, the grocery warehouse brought back a, which is perfect with pretzel chips. It also combined two desserts into one delicious

, and fans say it’s banging.has a snack inspired by one of